In 2018 BrightLine Marketing will interview 15,000 recent tire buyers in the top 30 U.S. markets. Interviews are conducted online within six months of new tire purchase. This survey has run continuously since 2009 and currently includes more than 100,000 tire buyer interviews. This very large database allows for detailed analysis by market and by very specific demographic and vehicle-based segments. In addition, it allows for side-by-side comparison of each of the top 30 markets on all key measures.
The BrightLine Tire Survey includes both tire brand and tire retailer measures including:
Awareness
Share
Shopping behavior
Reasons for selection
Media use
Satisfaction
Loyalty
Pricing
Distribution
The BrightLine Tire Survey program includes a total of 32 reports each year.
One first-half Top 30 Market Summary Report available in August
One second-half Top 30 Market Summary Report available in February
Thirty individual market reports available in March
For more information concerning the BrightLine Tire Survey please contact us directly via our contact page.
